Posted by on Mar 21, 2012 in Blog |

Why using an application to manage your Social Networks could make you save time?

Twitter, Facebook, Google +, Linkedin, Pinterest … Social networks are becoming essential and there’s one for everyone and every purpose. The choice of a particular network is generally a question of personal affinity. But ultimately, there is something that these networks have in common: to make them work you must give them time. You can be sure that you are going to spend a lot of time in using them, especially at the beginning, between the discovery, the management functions of the parameters, the search for contacts and the sharing…

The good new is that it is possible to optimize your use of these networks. How? Using what we call third-party applications, ie applications that will extend the basic functionality of each network and bring you more freedom in their management.

The bad news is that for each network there are a multitude of applications. Some very accomplished, others less. To make the sort it is important to test them. But this takes time … In short, a real vicious circle!

That’s why we decided to launch a series of articles through which we will share with you our discoveries and our favorites…

What about Buffer, is it useful?

Buffer is an application that allows a simultaneous management of your accounts from Twitter, Facebook and Linkedin. His great asset is the button which is built into the browser, and which allows you to quickly share content directly from the visited pages without having to go back each time on the main network. In the same time, Buffer is a full application, which allows you to schedule your tweets to publish them when they’ll have the highest impact and brings some statistics who are useful to optimize your interaction with your community. The hands up is easy and the application is free. I note however that a paid version is also available and adds some extra options (50 posts in your buffer, 6 Social accounts …). But for a small business the basic version is enough. In my case I use it daily and I recommend it.

What do you tkink? Tell me if you are a Buffer user and don’t hesitate to share your own experience in the comments below.